Celestial Seasonings Tea

CElestial seasonings ORGANIC CONTENT: COPYWRITER & creative

Celestial Seasonings is one of the world’s leading tea brands, famous for their iconic mascot, Sleepytime Bear. 💤

Through their organic content on Instagram and TikTok, we connect and gain followers by tapping into relevant memes and insights that revolve around sleeping and being cozy. (It turns out people really do love to cancel plans and stay home, and Sleepytime Bear encourages them to do so!)

While working on Celestial Seasonings, we organically grew their Instagram account to over 100k+ followers, and we keep growing each month!