Ferrero Rocher: “Give a Golden Greeting” Partnership with Cameo and Mandy Moore
Ferrero Rocher: “Give a Golden Greeting” Partnership with Cameo and Mandy Moore
Give a golden greeting campaign: Copywriter and Creative Lead
Ferrero Rocher is one of the world’s leading chocolate brands, famous for their pralines and golden wrapper. For the 2022 holiday season, their global team created a platform called “Give a Golden Greeting” that allowed users to send holiday greetings to their loved ones.
The task: Get users to choose Ferrero Rocher’s “Give a Golden Greeting” platform as a way to send holiday greetings vs all the options out there.
The insight: Ferrero Rocher already dominates the holiday space—regarded by all (including celebrities) as a premium, celebratory chocolate.
The solution: Develop a social-forward campaign and sweepstakes by partnering with Cameo to give users a chance to enter to win a personalized Cameo from celebrity Mandy Moore that they can give away. Consumers could enter to win by creating a virtual greeting through Ferrero Rocher’s Give a Golden Greeting platform.
The results:
42k+ greetings created
18k sweepstakes entries
505 total winners
6.16 million social impressions
49.9 social engagements
