Pacific Rim Wine

Pacific rim sales video and consumer content campaign: Copywriter

Pacific Rim is a wine company known for their award-winning Semi-Sweet Riesling. They came to us to help them establish their brand and launch their new wine, Wicked Good Red.

The task: Create a small budget sales video for retailers looking to carry Wicked Good Red and consumer content that promotes it.

The insight: There can be shame around preferring sweeter wine verses one that is dry. Sweet wine is associated with young, inexperienced wine drinkers and dry wine is seem as more mature.

The solution: We unashamedly own being a sweet wine brand and encourage sweet wine lovers to embrace their preference with pride and fun.